This is how they appeal to all those highly discriminating, hip people they respect so much--their customers! Or maybe, they just caved, and decided to 'fess up that it's been more of a status symbol all along. One thing's for sure--we'll never know what they meant. Because, you know...it's tautological.
http://9to5mac.com/2015/07/09/new-iphone-ads/
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